Since hiring Amy Schumer or John Oliver is probably out of the question, you’ll have to channel your own inner comedian. We have four tips to help you create chuckle-worthy subject lines.
Try to combine your product or service with something out of the ordinary.
For example, a dating service could incoporate the movie title, If you’re not into celebrity gossip, we won’t force you to read tabloids, but celebrities are always good for a faux pas here and there.
From fashion fails on the red carpet to odd occurrences like Charlie Sheen’s “Winning” rant, Hollywood can provide material for a subject line or two. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it’s okay to be brutally honest on occasion as long is it’s appropriate for your biz. For example, a restaurant could say, “We promise not to ask how it tastes when your mouth is full.” Accountants can play up how awful paying taxes is by referencing the famous Ben Franklin quote, “In this world nothing can be said to be certain, except death and taxes.” An auto repair service can talk about running on empty.
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If you think your subject line is borderline offensive, don’t send it.
Since humor is subjective, it’s always a good idea to run your subject line by another colleague to make sure you’re not crossing the line. Political humor may alienate a segment of your audience so use extreme caution here.
The subject line from Work Life, “Everyone Hates The Boss. Tell your audience the brutal truth and explain how your business can help.
If you take a joke too far, you can offend your audience.