Online dating sites need to combine both the efficiency of dating apps like Tinder, whilst making the service as personalised and tailored as possible.
Modern daters want technology that can work with their busy lives, but also give them everything they’re looking for, and traditional dating sites simply won’t be able to offer this without evolving their platforms and services in-line with digital advances.
There’s no hiding from the fact that we live in a digital world.
An increasing number of our interactions with friends, business associates and companies happen online and the internet has become a powerful force that has inflicted changes on every sector. Rather, this particular industry is a prime example of one that has fully embraced technological and digital advancement for the better – and more specifically, to achieve its aim of helping users find their perfect soulmate.
Sites need to collect information and filter through millions of users to discover and present the perfect match based on likes, dislikes, vocation, and location.
But where does this insight come from and is it really reliable?
Websites need to move away from relying on inaccurate resources and lengthy questionnaires, and focus on embracing technology and big data capabilities in order to move with the times.
The problem with this approach is that peoples’ interests will no doubt change over time, meaning this type of data can often be out of date and inaccurate.
Many of the active users on social media, especially Facebook are likely to have created their profiles years ago and so posts or pages they liked or were once interested in, will most likely be inaccurate.
Nowadays there’s so much personal information available online, that harnessing an individual’s digital footprint can be invaluable when it comes to creating a tailored and smooth customer experience.
With over 1 billion mobile users active on Facebook on a daily basis, and 3 billion people now using the internet, getting to know your audiences has never been easier.