This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.According to multiple studies—including a 2011 paper on the influence of cosmetics on facial perception led by Nancy Etcoff, Ph D, author of —the subtle difference in tone between the color of your lips and eyes and that of the surrounding skin will make you look more attractive, more feminine, and, best of all, younger.Unfortunately, as Phan notes, the camera washes out bright colors—such as those worn on lips and eyes—by some 20 percent, thus minimizing the contrast between eyes, lips, and skin and making makeup a must.A beautiful finish on the extra-small screen takes preparation and practice.I call upon You Tube phenomenon and makeup artist Michelle Phan, who built a following of more than 4.5 million subscribers—and now has her own line of cosmetics, em michelle phan—broadcasting from a laptop in her Florida bedroom.e Harmony is another massive player, with 3 million users signed up.
Instead, I flip my camera around—arms outstretched, Phan-style—and take a Snapchat video. The next time a Face Time call comes through, it's two in the afternoon, I'm in a cab, and I slide over to the window, lift my face toward the sun, and press Accept.
"When someone tells a horror story and they put a flashlight under their chin, it makes the person's face look scary." For after-hours calls, even a basic table lamp can cast a camera-friendly halo.
In the early days of film, cinematographers developed a face-flattering technique known as Rembrandt Lighting that's still used today.
"I hold my phone out as far as my arms can reach," she says.
I prop my laptop two feet away on an eye-level stack of magazines on my coffee table.