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Companies such as Craigslist, e Bay, and other classified and auction based sites have allowed for greater interaction between consumers, facilitating the Customer to Customer model.

They do not have to check quality of the products being offered.

Consumer to consumer (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product.

Furthermore, as it becomes more economical for individuals to network on the internet via social websites and individual content creation, this marketing model has been greatly leveraged by businesses and individuals alike.

Newspapers and other similar publications were in frequent circulation and therefore were able to be used to facilitate a common need.